
~~~~
.
The company began in 1852 when brothers Henry and Clement Studebaker opened a blacksmith shop in South Bend, Indiana. Later two younger brothers would join and they would build the business into the largest wagon and buggy maker in the United States.
.
By the time the above ad ran in January of 1909, the company had already been experimenting with newer technology. In 1902, Thomas Edison bought the second electric car they assembled. The electrics were soon followed by a gasoline powered model in 1904.
.
By 1920 Studebaker horse drawn buggy production would cease. Later on, in 1966, the Studebaker Automotive Company, known at the time as a style leader, was driven out of business by the bigger Detroit auto makers.
.